At Angels on Wheels, honesty and transparency are at the heart of everything we do. That’s why it’s important to raise awareness about a growing issue affecting people with disability, families, and support networks across Australia, misleading marketing claims around disability-related products and services.
Government authorities have recently taken firm action against businesses that promote products as being “approved”, “endorsed”, or “guaranteed for funding” when no such approval actually exists.
There Is No Universal Approval System
Despite what some advertising may suggest, no central authority pre-approves or endorses specific products or equipment for disability supports. Eligibility and funding decisions are always assessed on an individual basis, depending on personal needs, goals, and circumstances.
When businesses imply official approval or guaranteed funding, it can create confusion, false expectations, and unnecessary financial stress for participants and their families.
Increased Enforcement and Penalties
As part of a nationwide compliance campaign, hundreds of misleading promotions have been investigated and escalated to consumer protection and regulatory bodies. Significant fines have already been issued to businesses, including large and well-known retailers.
These actions send a clear message: misleading claims are not acceptable, and businesses must market disability-related products responsibly and truthfully.
Why Transparency Matters
For people relying on disability supports, unclear or deceptive advertising can lead to unexpected out-of-pocket expenses, delays in accessing the right supports, and reduced confidence in service providers.
Clear, accurate information empowers people to make informed decisions and that is essential when it comes to independence, wellbeing, and quality of life.
Our Commitment at Angels on Wheels
At Angels on Wheels, we are committed to providing support services that are honest, clearly explained, and aligned with individual needs and goals.
We believe trust is built through transparency, professionalism, and genuine care, not marketing shortcuts.
What You Can Do
- Ask for clear explanations before purchasing any disability-related product or service
- Seek independent advice if you are unsure about suitability or funding eligibility
- Report misleading claims to consumer protection authorities
If you would like guidance or have questions about choosing the right supports, feel free to contact our team. We’re here to help.
